Paid advertising if done right, is the quickest and the most efficient way to bring in qualified prospects
Why Paid Advertising?
Paid advertising simply works.
However, it has to be done right.
Law firms spend thousands of dollars on Google Pay-Per-Click (PPC) without any prior research and complain about poor lead quality.
Note: DO NOT run paid ads on Google and Facebook if your website is not optimized for potential clients. You’re just burning money.
How We Do Paid Advertising
- Is paid advertising the right channel for your firm?
Upon completing an SEO & website audit for your firm, we can determine if paid advertising is the right channel for your firm.
If your website isn’t optimised for user experience, we will NOT recommend paid advertising for your firm.
Paid advertising is an expensive channel and if you do not have the marketing budget for it, we will NOT recommend paid advertising.
If we determine paid advertising is the right channel for your firm, here’s how we’d proceed
- Research search keywords and phrases
We will identify the keywords and phrases that are most searched by your potential client and determine the most profitable and economic keywords.
- Targeted advertisements
Once we determine the most profitable keywords, we’ll create campaigns based on demographics, interests and geographic locations.
- Test and improve results
Paid advertisements need quite a bit of testing and after our initial campaigns,we will make various tweaks to get the BEST results out of your advertising dollars
Paid Advertising FAQ
How does Google Adwords work?
Google Adwords works the same way for every business. You pay a certain amount for every person that clicks on your link. If you wish to rank for a keyword with high competition, you’ll pay more.
E.g: If you wish to rank for the word “law firm” it’ll be expensive,but if you wish to rank for a specific service that you offer like “Corporate M&A Lawyer” it’ll be cheaper.
How do you choose the right keywords?
The right keywords and phrases depend entirely on your client base. If you’re a firm that only serves a certain location, including your location as a keyword will be beneficial as it’ll keep costs lower.
How much money should i invest every month in Google & Facebook Ads?
You should at least invest 750 – 1000 USD (900 – 1300 AUD) per month.
Are Google Ads better than Facebook Ads
No, it’s like comparing apples to oranges. They’re both different and serve a different purpose. We believe Facebook Ads are better than Google Ads.