SEO for Lawyers

We help law firms generate high-quality leads by dominating top Google search results.

Law firm SEO

Why Law Firm SEO?

Higher rankings, better clients

74% of potential clients will only contact law firms who appear on the first page of Google search results.

Higher Google rankings not only increase your law firm’s visibility but brings in higher quality, targeted leads.

Build trust and credibility

When your law firm appears on top Google searches, Google deems you relevant and trustworthy.

If Google considers you an authority, so do your potential clients.

Exceptional ROI

The legal industry is extremely competitive and SEO can give you a significant edge over competitors spending thousands of dollars on ads.

It can either level the playing field or help you completely dominate your industry.

Better User Experience

Putting low-grade fuel in a Ferrari is a crime. So is having a poor quality website when you’re trying to attract premium clients.

Google ranks your law firm website higher if it provides a great visitor experience.

Our Approach to Law Firm SEO

You have to start at the bottom to get to the top.

Laying the foundation is the key to SEO success.

We conduct an extensive audit of your website, content, backlinks, citations. We then deploy a foolproof strategy to outrank your competition and dominate search results.

Meticulous attention to detail

We leave no stone unturned when it comes to SEO. Through our thorough on-site SEO process, we optimize your website’s content, meta tags and descriptions, URL structure and website speed for a smooth customer experience and make it ideal for Google search rankings.

Content that your customers want

To gain visibility on Google search results, you need to create keyword-optimized content that your customers are searching for.

Our team of law firm marketing experts will tailor a custom, 6-month content strategy for your law firm which will focus on practice area pages and longer blog articles. We write, optimize and publish the content to get you to the top search rankings that you deserve.

We put your firm on the map

When searching for legal services, clients start local.

“attorneys near me” is one of the most popular legal searches in the United States for the past 5 years.

Local SEO for lawyers is one of the most lucrative, high ROI SEO efforts.

Our team will focus on gaining top placements on Google Maps for your law firm by reviewing & fixing citations, optimizing your Google My Business profile, creating content for local searches and gaining more 5-star Google reviews.

Performance reports that make sense

Most law firm marketing agencies hand out monthly performance reports that look like research papers with complex and unnecessary KPI’s.

We stick to data that matters.

Things You Should Expect From a Law Firm SEO Agency

SEO for Lawyers

Establish expectations

Many law firms fail to see results from their SEO efforts due to unrealistic expectations or false promises from law firm SEO agencies.

To see a clear ROI from SEO, it takes 6-12 months to see those results.

Measurable results

What gets measured, gets done.

You need an SEO partner who’s transparent with their reporting and has your best interest at heart.

Return of Investment
valeo legal marketing seo and content marketing consult

Crystal clear communication

You need an SEO partner who is proactive and communicates clearly and swiftly.

You need a partner who won’t have you chasing for updates and takes responsibility when they make a mistake and makes sure that it never happens again.

Law Firm SEO Services We Offer

Keyword Research & Strategy

Content Creation & Strategy

On-page SEO

Local SEO

Technical SEO

Landing Page Conversion

SEO Pricing



  • Keyword research
  • Identification of content opportunities
  • Monthly update calls
  • Management of Google Search Console, Google Analytics and Google My Business
  • Monthly SEO action-plan
  • Position tracking and updates



  • Keyword research 
  • Identification of content opportunities
  • Monthly update calls
  • Management of Google Search Console, Google Analytics and Google My Business
  • Monthly SEO action-plan
  • Position tracking and updates
  • Technical SEO (website performance)
  • Optimisation of previous content and pages



  • Keyword research 
  • Identification of content opportunities
  • Bi-weekly update calls
  • Management of Google Search Console, Google Analytics and Google My Business
  • Monthly SEO action-plan
  • Position tracking and updates
  • Technical SEO (website performance)
  • Optimisation of previous content and pages
  • SEO training for in-house staff
  • Content (bi-weekly articles) if applicable

Note: These are our basic package prices. If you have different needs, we are willing to discuss pricing and adding/removing certain aspects from each plan.


Right off the bat, we have to say this: SEO is a long-term strategy. If you’re starting out, it’ll take between 8-12 months to see effective results.

The six-month mark is the sweet spot to begin seeing improvements in website traffic, leads generated and rankings.

If your law firm already has the SEO basics set up, you may begin to see results as early as the three-month mark.

Month 1: Website audit, keyword research, planning & strategy. Technical changes to the website begin in the first month as well.

This is a consistent process that has to be done month after month.

Month 2: Content creation begins. Work on Google My Business (GMB) and local SEO begins with using various business directories and local services.

Months 3-5: Content creation continues, technical SEO will be complete, and all SEO fundamentals will be complete.

Month 6 & beyond: You will start to see significant gains from SEO.

Absolutely not!

If any marketing agency promises guaranteed results, run.

All we can promise you is that we have a team of highly qualified SEO and Content Marketing experts who will do their very best to improve your website ranking and bring you qualified leads.

While we would like to promise results, the nature of SEO makes it impossible. What we can promise is this: We will do our best to see your law firm succeed in SEO.


We understand that marketing B2C & B2B law firms are different processes.

Your clients are usually other businesses and law firms, but they will also look up your firm on Google before contacting you and working with you.

Yes, absolutely.

We will have a strategy session to review trends and topic ideas when producing content.

Upon completion, we will bring you the finished article and see if you would like to add/change certain details, and once we have your approval, we will upload it.

A similar process will follow for changing other website content (Homepage, Practice pages etc.)

Yes, we often encourage our clients to do so and in some cases, there are answers only you can provide us about your firm.

Let me paint you a picture.

If you wanted some interior work done for your house, would you call an interior designer or do it yourself?

Would you rather have an expert or learn everything and do it yourself?

I mean, sure, it’ll save you money, but wouldn’t you rather spend that time elsewhere?

Yes, you can do SEO yourself, but it’ll take you 2-3 years to learn everything and implement it yourself.


Book a Free 30-minute Strategy Session

Speak with a law firm marketing consultant today.

What to expect from your free strategy session:

  • Kaushik Prakash or Ethan Brooke will get in touch with you.
  • This is a no strings attached free strategy session to discuss your goals, audience, timeline and budget.
  • Recommend custom solutions that match your business goals.
  • Make sure we’re the right fit for your firm and send a proposal within 48 hours.