4 Effective Attorney Reputation Management Strategies
Attorney reputation management is more than getting 5-star reviews on your Google listing. The aim of reputation management for lawyers is to influence public sentiments
We help law firms generate high-quality leads by dominating top Google search results.
74% of potential clients will only contact law firms who appear on the first page of Google search results.
Higher Google rankings not only increase your law firm’s visibility but brings in higher quality, targeted leads.
When your law firm appears on top Google searches, Google deems you relevant and trustworthy.
If Google considers you an authority, so do your potential clients.
The legal industry is extremely competitive and SEO can give you a significant edge over competitors spending thousands of dollars on ads.
It can either level the playing field or help you completely dominate your industry.
Putting low-grade fuel in a Ferrari is a crime. So is having a poor quality website when you’re trying to attract premium clients.
Google ranks your law firm website higher if it provides a great visitor experience.
Laying the foundation is the key to SEO success.
We conduct an extensive audit of your website, content, backlinks, citations. We then deploy a foolproof strategy to outrank your competition and dominate search results.
We leave no stone unturned when it comes to SEO. Through our thorough on-site SEO process, we optimize your website’s content, meta tags and descriptions, URL structure and website speed for a smooth customer experience and make it ideal for Google search rankings.
To gain visibility on Google search results, you need to create keyword-optimized content that your customers are searching for.
Our team of law firm marketing experts will tailor a custom, 6-month content strategy for your law firm which will focus on practice area pages and longer blog articles. We write, optimize and publish the content to get you to the top search rankings that you deserve.
When searching for legal services, clients start local.
“attorneys near me” is one of the most popular legal searches in the United States for the past 5 years.
Local SEO for lawyers is one of the most lucrative, high ROI SEO efforts.
Our team will focus on gaining top placements on Google Maps for your law firm by reviewing & fixing citations, optimizing your Google My Business profile, creating content for local searches and gaining more 5-star Google reviews.
Most law firm marketing agencies hand out monthly performance reports that look like research papers with complex and unnecessary KPI’s.
We stick to data that matters.
Many law firms fail to see results from their SEO efforts due to unrealistic expectations or false promises from law firm SEO agencies.
To see a clear ROI from SEO, it takes 6-12 months to see those results.
What gets measured, gets done.
You need an SEO partner who’s transparent with their reporting and has your best interest at heart.
You need an SEO partner who is proactive and communicates clearly and swiftly.
You need a partner who won’t have you chasing for updates and takes responsibility when they make a mistake and makes sure that it never happens again.
Note: These are our basic package prices. If you have different needs, we are willing to discuss pricing and adding/removing certain aspects from each plan.
Right off the bat, we have to say this: SEO is a long-term strategy. If you’re starting out, it’ll take between 8-12 months to see effective results.
The six-month mark is the sweet spot to begin seeing improvements in website traffic, leads generated and rankings.
If your law firm already has the SEO basics set up, you may begin to see results as early as the three-month mark.
Month 1: Website audit, keyword research, planning & strategy. Technical changes to the website begin in the first month as well.
This is a consistent process that has to be done month after month.
Month 2: Content creation begins. Work on Google My Business (GMB) and local SEO begins with using various business directories and local services.
Months 3-5: Content creation continues, technical SEO will be complete, and all SEO fundamentals will be complete.
Month 6 & beyond: You will start to see significant gains from SEO.
Absolutely not!
If any marketing agency promises guaranteed results, run.
All we can promise you is that we have a team of highly qualified SEO and Content Marketing experts who will do their very best to improve your website ranking and bring you qualified leads.
While we would like to promise results, the nature of SEO makes it impossible. What we can promise is this: We will do our best to see your law firm succeed in SEO.
Absolutely!
We understand that marketing B2C & B2B law firms are different processes.
Your clients are usually other businesses and law firms, but they will also look up your firm on Google before contacting you and working with you.
Yes, absolutely.
We will have a strategy session to review trends and topic ideas when producing content.
Upon completion, we will bring you the finished article and see if you would like to add/change certain details, and once we have your approval, we will upload it.
A similar process will follow for changing other website content (Homepage, Practice pages etc.)
Yes, we often encourage our clients to do so and in some cases, there are answers only you can provide us about your firm.
Let me paint you a picture.
If you wanted some interior work done for your house, would you call an interior designer or do it yourself?
Would you rather have an expert or learn everything and do it yourself?
I mean, sure, it’ll save you money, but wouldn’t you rather spend that time elsewhere?
Yes, you can do SEO yourself, but it’ll take you 2-3 years to learn everything and implement it yourself.
Attorney reputation management is more than getting 5-star reviews on your Google listing. The aim of reputation management for lawyers is to influence public sentiments
Google My Business for lawyers (GMB) is a necessary marketing tool as it helps your law firm gain visibility on Google. You may feel a
Competition in the legal industry continues to intensify requiring lawyers and their firms to deploy all the tools in their arsenal to stave off the
Speak with a law firm marketing consultant today.
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