Although it may seem like a simple process, there is a lot more to writing a blog article than most people think.
Sure, you could just write about the first idea that pops into your head and then publish it.
However, for the most professional articles that get you SEO traffic it’s important to do some planning before writing an article.
While writing, it’s important to make sure that your article is as readable as possible – after all, you want people to stay on your site for as long as possible!
Of course, everyone’s process is different. There is nothing wrong with that. However, in this post I want to share the system that I have found to be the best for me. This is the process that I use. All the way from topic planning to proof-reading and publishing!
The most important place to begin when writing a blog article is at the planning stage. Although coming up with a topic may not seem like the most difficult process, there are a few steps which will increase your SEO!
After coming up with a basic topic, it’s important to optimise it for user-intent. For example, let’s take ‘summer outfits’ as our topic.
When people search Google, they are rarely searching ‘summer outfits’. Not only that, but ranking for such a broad keyword is very difficult.
Rather, think about what a user might search. With voice search becoming more and more popular, this is especially important.
Phrases such as ‘Cheap summer outfits’, ‘simple summer outfits’ and ‘Korean summer outfits’ are more specific and likely to rank.
You can also use Google to find questions that are often asked regarding the subject. Directly answering these questions within your post will give you the best chances of ranking.
For example, when it comes to summer outfits, people often search for ‘what should I wear for summer 2020?’, ‘What are some cute summer outfits?’, and ‘What do I wear in summer?’.
Targeting these questions and providing answers for them using longer-tailed keywords will ensure that you are targeting user-intent and will provide you with better SEO results.
There are other keyword research tools that can be used, however, they aren’t essential. One great tool that I recently reviewed is Keysearch.
Writing the Article
When it comes to writing the article there are a few different ways to go about it. Of course, you can use your standard office application – Word, Pages, Open Office, or whatever you prefer.
However, unless you have the option to sync those programs constantly, I would actually recommend against them.
Word and other office applications are very powerful and they are great for writing that requires advanced tools (such as citations, references, complicated page layouts, etc).
However, writing a blog article requires none of that. In the end, the text will find its way to your (probably) WordPress text editor anyway.
For that reason, I actually highly recommend AGAINST using such applications. Rather, I prefer to use Google Docs.
While it doesn’t have the advanced functions of the other platforms, you know that your work is always there. A crash won’t delete it, and you can quickly edit the document from any device.
I’ve lost work too many times to count. Now, I always write on Google docs before copying the work to Word (for university work) or the WordPress editor (for blog articles).
Google Docs ensures that you won’t lose your work. It removes the possibility of accidental deletion, and this is vital for ensuring an effective workflow.
Never write directly in the wordpress editor. It’s okay to make final edits there, but I would never write an article in the editor itself – it’s too easy for an error to occur.
Editing & Prose
Hemingway is a great way to edit articles.
If you are like me, you can’t afford to outsource your editing and you don’t want to always have to bother friends or family to ask for assistance proofreading and editing.
If this is the case for you also, don’t worry! There are actually some fantastic tools out there that will help you.
These tools are Grammarly and the Hemingway Editor. Many people have heard of Grammarly, but Hemingway seems to be a bit less known.
Usually I use Hemmingway first, as this doesn’t find errors as such. Rather, it helps you cut down on unnecessary words in your writing. It will help you clean up your text and make sure that it is easy to read.
Hemingway is free, however, if you want to use the text processor (rather than the website) you can pay a one time fee. This isn’t essential though, as the website is fantastic.
Hemingway will make sure that you convey your article in an easy to understand and well-flowing way.
The second program that I use is Grammarly. This is an editing program that finds issues in your writing and provides corrections.
There is a free version that will pick up on errors, as well as a paid version that will suggest more advanced edits. Personally, I only use the free version most of the time.
Grammarly will pick up on all of the obvious mistakes that you may have overlooked. It’s not as good as a dedicated proof-reader, but it’s a very helpful tool.
Copying to the WordPress Editor
This section will be assuming that you use WordPress. However, the points apply to any website builder or otherwise that you may use.
At this point, the text should be complete and reading to publish. That isn’t to say the article is finished though, as there are still some elements that should be added.
If there are any tables, images, or other formatting elements that you want to add then now is the time.
It is also at this point that I add links. Although links can be added earlier, I have found that often attributes (such as nofollow or sponsored) don’t copy when you copy the text.
For this reason, I find it easier to add links as the final step, in WordPress itself. If you use a plugin such as Rankmath, internal linking is also far easier through this method.
At this point it is also important to add categories, tags (if you use them) and meta information to the article. This will allow search engines to see your posts as you want them to.
It’s important to always submit articles to Google Search Console as soon as you publish them. While Google usually picks up on new articles in a day or two, it’s better to add them manually for a few reasons.
The first reason is that SEO takes time. Publishing sooner gives you more time to start ranking and can, in turn, bring more traffic in the long run.
Secondly, and more importantly, is that submitting your content means that Google will find it quickly. This can prevent others from stealing your content and outranking you!
Unfortunately, stealing content isn’t unheard of. Even worse, these sites can outrank you! Why? Because Google identifies their content as the original because it found their content first.
If you submit your content to GSC straight away, you can minimise the danger of this occurring. Google will know which content was submitted first, and therefore, which content is original.