In this most recent video, Kaushik discusses the importance of alt text, descriptions and titles for your blog images. While SEO is often considered in the context of blog articles alone, images also have their own SEO and making sure your images are optimised correctly will give your page a far better chance of ranking.
Watch this quick 5-minute video to learn exactly how you can enhance the SEO on your next blog article while only adding a few seconds to your blog article output time.
Why Optimise Images?
Before we begin, why exactly are images important? Well, there are two key reasons. Firstly, images give your article context. When Google bots crawl your article they will not only read the content, but they will also look at outbound links, images, embedded videos, etc. This allows the bot to find out exactly what the article is about and who it is relevant for.
Secondly, images themselves have their own search engine! Although Google Images isn’t considered as important as Google Search, it is still used regularly by millions. Optimising your image data will allow your images to rank higher in Google Images which may, in turn, bring more traffic.
The above image shows some search results for a new site that only uses images as additions to the text. This will be the case for most law firms, as images won’t be the focus. However, as you can see, it brought an extra 1200 visitors over the past three months. Considering it takes only a few seconds to add image data, this is a lot of traffic for very little effort.
(Image) File Title
The first step that is vital is the most commonly overlooked one. Renaming your files. Seriously, it’s that simple. But that’s why it is so often overlooked.
Have you ever uploaded articles with names such as ‘DSC_2345’ or ‘IMG_2019_02_2’? If your images have file names like these then you are doing it wrong. The file itself should be renamed before you upload it to WordPress. Currently, WordPress does not allow you to rename files once uploaded (although you can with some plugins, but this usually causes issues further down the line).
The images don’t need fancy names, but they need names that give them context. The images above are for a travel blog about South Korea, and you can see that each file name accurately depicts what is in the picture. You already know what the picture shows without actually seeing it.
File titles are one of the most important parts of image SEO. It’s a great place to try and fit some keywords, and it’s important for giving Google and other search engines context as to what your article is about. Therefore, make sure that you are ALWAYS renaming files before uploading!
Alt Text & Caption
Alt text has a similar use in SEO as it helps with giving context to an image. Think of the alt text as the image ‘description’, this is what explains what the image is about. WordPress used to have a separate description field, but while still available, this has largely been phased out.
Alt text can easily be added to an image after it has been uploaded. This means that it can also be added to images that were uploaded in the past – this makes it much easier to fix past mistakes compared to file naming. Alt text is vital for SEO and it should be included on all images.
The caption, on the other hand, is not essential. This is the text that you can add below the image where it says ‘write caption’. While there is no harm in adding captions, they don’t really add to page SEO or image SEO as they are treated like normal text.
Further Image Guidelines
Alt text and image titles were the focus of Kaushik’s video today and we will be covering images and SEO more in the future. However, if you are looking to learn a little something more today consider checking out the Google Webmaster Guiedelines.
These cover the best practices for images on your website. Other than what we talked about here, they also cover image quality, dimensions, file sizes, and more. Making sure that you meet these guidelines will give an easy advantage in your future SEO efforts!